PR Insights Blog

You have a brilliant technology idea, but you're not a programmer. No problem. The good news for today’s entrepreneurs is there are many development options and companies waiting to turn your concept into reality. In this article by CommunicationsMatch's Technology Search Consultant and Director of Search Technology, Olga Kramar, we highlight the benefits of outsourcing technology development, how to think about costs, and what's important to selecting a tech partner.

In this short video, Mike Paul, the Reputation Doctor®, notes CEOs and Boards must be proactive if they are to avoid a sexual harassment crisis in the #MeToo age. He shares steps they can take and highlights one very simple lesson – don’t lie.

What would the world of social look like if there were an app that prevented things that aren’t true being published on Twitter, Facebook or any other social platform? We’re not talking about fact checking what was said, we're talking about a simple app and browser plug-in using AI-driven algorithm to check if what is written is the truth before allowing a social media post to be published. There are some important issues and truths in this fictional and fun tale of communicators and masters of the tech universe.

We see the world in dimensions. Imagine living in a box defined by our perspective and experience. You cannot see the boundaries. But the height, width and depth of the box shape how you see the world. Why is this important? When we think about how we communicate with others, understanding how they see the world and how we see it through different lenses it is the key to effective engagement. We need to listen and understand a clients' perspective, but we also need to know ourselves.

Agile marketing is more than a buzzword or fad. It’s a proven process from the software development industry and a key to building successful digital marketing programs that resonate with clients. Kate Vasylenko, Founder and CEO of digital marketing firm 42DM, discusses the principles of agile marketing in this Communicators-to-Communicators 3-Minute Insights Video. She outlines how this iterative approach to developing and testing marketing strategies and messages helps companies find what resonates with audiences.

The barriers to seeing social media as a viable client engagement tool remain high for many businesses. It’s a reflex – and when social media marketers understand this, they can help get these companies off the sidelines and into the conversation.

Building strong social media reflexes is like building muscle – it takes time, effort, and some heavy lifting. In Part I, I looked at what stops companies from fully engaging on social platforms. In Part 2, I outline 10 keys to building the “commitment reflexes” required for successful programs.

The Founder of the Museum of Public Relations, Shelley Spector, shares perspective on the changing role of women in public relations, a pioneering woman all communicators should be aware of, and lessons from pioneers for today’s generation of PR professionals in this Communicators-to-Communicators Insights Video.

Watch “How to Search for PR & Communications Agencies on CommunicationsMatch" explainer video. The short 3-minute video takes CommunicationsMatch users through the agency, consultant or freelancer search process on the site.

Developed by communicators for communicators, CommunicationsMatch’s powerful search, agency engagement, and search resources platform helps companies find PR and communications agencies, consultants and freelancers that match their communication needs. In this introduction to CommunicationsMatch we share five things you'll want to know.