PR Insights Blog

We all have the opportunity to think beyond the boundaries of our imagination. Exploring the limits of imagination and how to move beyond them, this article highlights ways in which human behaviors shape our perception of what is possible.

There are many reasons why, for companies large and small, individual PR and communications consultants may be a great choice for a project or long-term relationship. But, as with all professionals, experience and expertise vary greatly, so due diligence is essential. In this article, we provide perspective on what to look for and questions to ask when choosing an individual communications professional.

With a growing number of agency search consultants hanging out their shingles, and advertising agency search companies expanding into PR, in a new CommPRO article we highlight the important questions to ask when engaging a search consultancy.

Knowing the questions to ask before starting the process of hiring a PR agency helps companies save time, money, and headaches in an agency search. Our Agency Readiness Checklist, featured in CommPRO, highlights key questions companies need to answer before looking for agencies or consultants.

In this article for CommPRO on public relations research, we focus on the importance of research to identifying big PR ideas; how the founders of public relations used research to understand what drives audiences; and how new technology-driven research solutions reduce the cost of conducting research and the time to get results.

Former TV journalist and now media and speaker trainer, Carmie McCook shares three tips for TV interviews you probably hadn't thought to share with executives in this 2-minute Communicators-to-Communicators Insights interview. Also watch her big picture interview don'ts, and the dos for preparing for video interviews.

CommunicationsMatch™ and RFP Associates' new Agency Search Checklist is a simple tool to guide a comprehensive search process. It addresses key steps including outlining the scope of work, measures of success and budget to guide a search, as well as the RFQ/RFP and on-boarding process.

Having a clear-eyed perspective of how potential clients look at agencies and how to position your proposal, may make the difference between winning business...or not. In this article for the PR Expanded Blog, we discuss the keys to getting hired.

Finding the right agency was simpler in a pre-digital world. Today with more choices, finding agencies that match needs can be a challenge. In this summary of a new CommPRO article, the authors outline different ways in which consultants work with clients to support agency searches, streamline the hiring process, and deliver better outcomes.

What's the best way to drive success - make failure an option. Drawing on my experience at Morgan Stanley in Japan and as CEO of CommunicationsMatch, the idea of learning forward offers a real world path to achieving business and personal goals. Click to read the latest Insights Blog.