PR Insights Blog

We may understand the importance of simplicity, but keeping things simple is surprisingly hard. In this article, we look at how we process information to better understand why simplicity is so critical to communications, the complexity and noise that get in the way, and the path to being better communicators.

Leibowitz Branding & Design's Paul Leibowitz distills his brand and design experience into the essence of what’s important for companies, marketers and communicators in this Communicators-to-Communicators 3-Minute Insights Video.

"Thinking outside the box" has become such a common expression that most of us have stopped thinking deeply about what it really means. CommunicationsMatch founder and CEO, Simon Locke, has written extensively about "boxed thinking" and how to find the path to deliver truly creative solutions to clients. In this podcast, he talks with Rúna Magnúsdóttir about 6 keys to opening doors to new perspectives.

Is achieving success about putting one foot in front of the other and repeating the process? Progress in careers is about making smart decisions, being on the right path, and learning from mistakes. Thinking about a career in terms of steep inclines and plateaus may be a powerful way to understand where where you are on your journey and how to navigate it.

Before making the decision to rebrand, companies need to ask a key question: Do you have a brand or a business problem? Rebranding is not a panacea. In this article, we argue that it's important to look for potential underlying issues with strategy, sales, technology and teams, before reflexively jumping to the idea of a rebrand. Otherwise, you may be putting a different shade of lipstick on a pig.

If you are a small and medium-sized enterprise (SME) that is not required for regulatory reasons to put out press releases, does the time spent developing and issuing them still make sense for your business? While a press release continues to be a powerful tool to engage the media, it's even more valuable as an organizing tool for the process of shaping a story to be shared through the full range of communications channels.

The CommunicationsMatch™ team has developed a short checklist of questions companies can use to evaluate a communications proposal and request additional information from a PR or marketing agency or consultant.

In the context of communications agencies or consultants, the paradox of confidence is that it’s what others expect of us, but it’s also something that may both lead us to over-state likely results and blind us from seeing the world in ways that are necessary to achieve our, or our clients’ goals.

In a new article on social PR guru Shonali Burke’s blog, Waxing UnLyrical, Simon Erskine Locke argues that it is important to understand the drivers of human behavior if you want to build brands that resonate.

We all need to take the time, and do the work required, to seek out inspiration. How can we do this? It’s helpful to start by thinking of the reasons why we would want to be inspired and the benefits of taking the time in our busy lives to find it.