PR Insights Blog

On a deep psychological level we seek certainty. We want others to project it – even if it is misplaced. In a new article for CommPRO.biz, I argue that leaders need to embrace uncertainty both to avoid the main pitfall of overconfidence in outcomes – that trust is lost – and, as the basis for the mental calmness required to help others through crises.

Drawing on social science this article explains why we make bad decisions when we are chasing scarce resources (money or clients). I share ways in which which we can improve decision-making by recognizing when scarcity is driving us into behavioral tunnels. The article highlights the benefits of stopping, looking up and moving into a funnel to broaden perspective and provides communicators, entrepreneurs and business leaders a simple model to avoid behavior traps.

If we come to purpose during a time of crisis or as a shortcut to success, it will be tempting to see it as a life raft, rather than a way of life. A life raft may save us from drowning, but it is a quick fix, not a long-term solution.

We'd like to take this opportunity to wish our partners, clients, and the 6,000 agencies, consultants and freelancers on CommunicationsMatch very happy holidays and a wonderful New Year!

By building partnerships with trade associations and business organizations, CommunicationsMatch™ is finding new paths to connecting the C-suite with communicators. This was one of the takeaways from a CommunicationsMatch spotlight presentation at the C-SUITE NETWORK™’s New York conference.

With humility and humor, Brian Smith, founder of UGG, shared takeaways for entrepreneurs from his journey to building what has become a billion-dollar company at the C-SUITE NETWORK conference in New York.

If you are in the process of searching for a PR firm or content marketing agency that can help you grow in 2020, here are five questions you need to ask during the interview process.

Black Public Relations Society of New York (BPRS-NY) board members share perspective on the importance of diversity, equity and inclusion in this short video. They offer insights into issues faced by diverse professionals, the benefits of mentorship, lessons from their careers, the importance of diversity to clients, and value of events that bring together professionals with the same goals and mission.

Digital marketing industry leader and principal of the Serial Marketer, David Berkowitz, discusses the importance of keeping goals in mind, asking "why" to understand digital data, and the need to shift from scale for scale’s sake to reaching relevant audiences in our latest Communicators-to-Communicators 3-minute video interview.

We all have blind spots or flaws that at different times may get in the way of success. Understanding how others see us or our businesses starts with the question, “What do you think?” - and our ability to handle the truth as others see it. By asking others for their opinion we take the risk that we may learn things we do not want to hear, be forced to see things from another perspective, and perhaps re-visit what we thought was good. This all takes work. We have to overcome ego, spend more time on writing or research, and work on ourselves. It’s not easy, but there’s a payoff. There’s an opportunity to fix what may be broken or refine what may be unpolished. We get to change outcomes and deliver better results.