PR Insights Blog

Digital marketing industry leader and principal of the Serial Marketer, David Berkowitz, discusses the importance of keeping goals in mind, asking "why" to understand digital data, and the need to shift from scale for scale’s sake to reaching relevant audiences in our latest Communicators-to-Communicators 3-minute video interview.

We all have blind spots or flaws that at different times may get in the way of success. Understanding how others see us or our businesses starts with the question, “What do you think?” - and our ability to handle the truth as others see it. By asking others for their opinion we take the risk that we may learn things we do not want to hear, be forced to see things from another perspective, and perhaps re-visit what we thought was good. This all takes work. We have to overcome ego, spend more time on writing or research, and work on ourselves. It’s not easy, but there’s a payoff. There’s an opportunity to fix what may be broken or refine what may be unpolished. We get to change outcomes and deliver better results.

CommunicationsMatch™’s agency and consultant search platform is now available to the 350,000-strong C-Suite Network™ to help senior business leaders find, shortlist, and hire PR, communications, and marketing professionals with capabilities that match their needs. Working with the Marketing IMPACT Council™, a CommunicationsMatch and C-Suite Network partner, our agency search and RFP tools are being offered as a value-added benefit to both organizations’ members.

Statistics show that a business blog is an important contributor to a company's growth. Eight key factors of an effective blog can increase online engagement, trust, and credibility which can lead to a loyal following and increased sales.

Most of us, most of the time, are happy to tell people what we think. We confidently express opinions and perspective even when we, objectively, have little knowledge. But in the context of work, our success in our careers, the outcomes of our projects and businesses, we need to do the work required to back up what we say. We need to be self-aware enough to filter out the wheat of substance from the chaff of personal opinion. We need to have the discipline to know what we don’t know and do the research to fill in the gaps if we are to succeed.

If you are looking to organize events around the Tokyo Olympics, you’d better get moving. Tickets are going fast, and event space as well as accommodation is very limited. That’s the message from Emily Schwaner, Head of International Marketing at Tokyo-based event and conference organizer Convex, in the latest 3-minute Communicators-to-Communicators Insights video.

Although the end goal of a successful telemarketing campaign is to persuade people to purchase your product or service, it's important to first build relationships with the gate keeper and prospect in order to win their trust. In this article, learn why the following factors are underscored as reliable in converting a prospect: Credibility, Motivation, Preparation, Timing, Communications and Patience.

To reap the benefits of a press release and increase the chances your news will get published, understand how to properly write one. This article includes all the important components for a publisher's consideration and offers guidelines for how to make your news item compelling and newsworthy enough to get picked up as a top priority for publication.

Maintaining a learning mindset is the key to success in our careers and to what happens when, inevitably, we change them. But life is not just about careers. A learning mindset is also a key that unlocks a better and more fulfilled life. In this article, I discuss ways in which the wisdom of Socrates, Aristotle, and a poster from the London underground offer a path to keep us learning forward.

The Museum of Public Relations is re-writing the history of PR by including the contributions of its diverse leaders. The upcoming celebration of Latino PR History, organized with the Hispanic Public Relations Association’s New York Chapter, on September 12, will celebrate the contributions of Hispanic leaders to PR history. It will provide a unique opportunity to hear the stories of diverse leaders in whose footsteps we tread and that are the key to ensuring we do not tell a monochromatic story of PR's founding and inspire the next generation of diverse professionals.