PR Insights Blog

Research in a crisis is key to understanding audiences, as Jeffrey Henning, chief research officer of Researchscape, CommunicationsMatch’s research partner, notes in a new article for Market Research Institute International. Conducting research during the coronavirus pandemic is different. It’s not just that qualitative in-person interviews are not possible, it’s important for researchers to be able to empathize with participants and businesses trying to solve specific problems.

Through October 1 we are offering a free six-month free subscription for Freelancers ensures that when they are hired they keep all the money. Agencies & consultants will receive 3 months free when profiles are updated. We're offering a 3-month introductory plan for new members and a 25% reduction on subscriptions (use the code RECOVERY at checkout) to help our community through the coronavirus crisis. Through our partnership with the Marketing IMPACT Council we're offering a unique low price for access to telehealth service provider MDLIVE.

On a deep psychological level we seek certainty. We want others to project it – even if it is misplaced. In a new article for CommPRO.biz, I argue that leaders need to embrace uncertainty both to avoid the main pitfall of overconfidence in outcomes – that trust is lost – and, as the basis for the mental calmness required to help others through crises.

Drawing on social science this article explains why we make bad decisions when we are chasing scarce resources (money or clients). I share ways in which which we can improve decision-making by recognizing when scarcity is driving us into behavioral tunnels. The article highlights the benefits of stopping, looking up and moving into a funnel to broaden perspective and provides communicators, entrepreneurs and business leaders a simple model to avoid behavior traps.

If we come to purpose during a time of crisis or as a shortcut to success, it will be tempting to see it as a life raft, rather than a way of life. A life raft may save us from drowning, but it is a quick fix, not a long-term solution.

We'd like to take this opportunity to wish our partners, clients, and the 6,000 agencies, consultants and freelancers on CommunicationsMatch very happy holidays and a wonderful New Year!

By building partnerships with trade associations and business organizations, CommunicationsMatch™ is finding new paths to connecting the C-suite with communicators. This was one of the takeaways from a CommunicationsMatch spotlight presentation at the C-SUITE NETWORK™’s New York conference.

With humility and humor, Brian Smith, founder of UGG, shared takeaways for entrepreneurs from his journey to building what has become a billion-dollar company at the C-SUITE NETWORK conference in New York.

If you are in the process of searching for a PR firm or content marketing agency that can help you grow in 2020, here are five questions you need to ask during the interview process.

Black Public Relations Society of New York (BPRS-NY) board members share perspective on the importance of diversity, equity and inclusion in this short video. They offer insights into issues faced by diverse professionals, the benefits of mentorship, lessons from their careers, the importance of diversity to clients, and value of events that bring together professionals with the same goals and mission.