PR Insights Blog

Join former “Marketer of the Year” Arun Sinha, and Time magazine “Marketing Innovator”, Rishad Tobaccowala, for a webinar discussion on May 20 at noon, focused on resetting, aligning & implementing strategy, marketing & communications in a COVID-19 impacted world. This is the second in an ongoing series of Marketing IMPACT Council™ webinars organized in collaboration with strategic partner CommunicationsMatch™.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
In this summary of the first webinar in our series - The COVID-19 Reset: A Value-Based Strategic Path Forward - distinguished professors Noel Capon (Columbia Business School) and Amy C. Edmondson (Harvard Business School), and Founder & CRO of Researchscape, Jeffrey Henning, share key insights into understanding how value is changing for clients and consumers, as well as the importance of psychological safety and research during the crisis.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Communications industry executive coach Ken Jacobs shares perspective and insights into leading during the pandemic, in the latest of our 3-minute Communicators-to-Communicators videos. Principal of Jacobs Consulting & Executive Coaching, Jacobs is a CommunicationsMatch™ partner.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Larry Weber, Chairman and CEO of Racepoint Global, an independent communications agency, is hosting a webcast, “The Future of Communications: Discovering the Angels in Our Machines,” a conversation about society’s current role in the seventh wave of technology – one that marries humanity with technology.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Agency Select™, developed by CommunicationsMatch™ and RFP Associates, enables clients to customize and issue RFPs/RFQs to targeted agencies & consultants. The industry's first online RFP/RFQ tools, Agency Select streamlines the agency and consultant search and hiring process, making it easier to evaluate and engage communicators with the expertise that matches needs.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Join distinguished professors and authors Noel Capon, Columbia University Business School, author of Managing MARKETING in the 21st Century; Amy C. Edmondson, Harvard Business School, author of The Fearless Organization; and Jeffrey Henning, Chief Research Officer of Researchscape, for a discussion on a value-based strategic approach to responding to COVID-19. The panel will be moderated by John Greco, Founder & Chair of the Marketing IMPACT Council™, former CEO of the Direct Marketing Association, and Simon Erskine Locke, Founder & CEO of CommunicationsMatch™.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Coronavirus is changing what clients value from businesses and agencies. Strategy and messaging will need to be different for a new world. It’s time to think reset, not refresh. In this summary of a new CommPRO.biz article – I argue that every company, agency and consultant needs to stop and ask - What will be my strongest value proposition post-crisis?
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
How will we remember the coronavirus pandemic when all is said and done? In a new article for CommPRO.biz, I argue that it will likely be for the heroism of healthcare workers and first responders, and the unsung thousands who helped others. Most are rising above instinctive individualistic actions. This will ensure we have the best chance to successfully navigate through this crisis. What we do over the coming months will impact how swift the recovery will be and shape our lives and businesses for years to come.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Through our partnership with the Marketing Impact Council, we are pleased to provide communicators and marketers access to telehealth provider MDLIVE’s 24/7 services, for the uniquely low rate of $13.95 for an individual or $18.95 for a family, per month.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Wearing masks in public will save lives. It’s time to step up, overcome egos and vanity, and wear them. Let’s lead from the front. Join me in in posting pictures with the hashtag #MaskedCommunicators. This is serious. But, let’s try to have fun to help break through mask phobia and make a difference.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
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