PR Insights Blog

Technology is at an inflection point. In a new article for CommPRO.biz about agency technology, I argue we need to shift the paradigm from thinking about building websites to building business platforms. With an order of magnitude drop in development costs ground-up built fit-for-purpose technology platforms are now in the reach of smaller agencies and even individual professionals.

CommunicationsMatch™ announced today a new partnership with RexSoft to provide cost-effective next generation technology solutions for agencies and professionals in the public relations, communications and marketing industries.

In a new article for CommPRO.biz “Ghosting Communicators – A Halloween Tale” I note that ghosting is both a response to email overload and an avoidance strategy. It’s not unique to communicators, but it rankles when communicators are the ghosters – because…, we are supposed to be communicators! I argue that the ghosters and ghosted need to take a look in the mirror through the lens of... am I treating others the way I would want to be treated?

Whether it’s LinkedIn, Upwork, or CommunicationsMatch™, to get the most from your profile you need to put some effort in. A strong profile, as the head of communications at a major financial institution shared with me, “provides the information I need to make the decision to reach out.” In this article, we highlight the value of a comprehensive profile and incorporating recommendations for generating new business.

In a new article for CommPRO.biz, "Psychological Safety in Public Relations: Are You Encouraging Employees to Speak Up or Shut Down?," Jaya Bohlmann, Linda Dunbar and I argue that at a time when keeping employees healthy is top of mind, we also need to focus on another aspect of safety that’s key to the industry’s long-term success and ultimately diversity goals – psychological safety.

Eleven key insights for leaders managing through these uncertain times from coach, former agency leader and CommunicationsMatch™ partner, Ken Jacobs's leadership eBook.

The main takeaway of the third webinar in our series on the COVID-19 Reset was that understanding drivers of consumer behavior during and subsequent to the pandemic is the key to unlocking opportunities. The Marketing IMPACT Council™ webinar, organized in partnership with CommunicationsMatch™, also covered the need to reset approaches to leadership to support innovation, co-creation of initiatives with clients, and the importance of aligning organizations around their goals.

We are privileged to be a partner of the National Black Public Relations Society and its affiliate, Black Public Relations Society-New York, and proud to offer its members free searchable profiles on our platform so they can be found by companies looking for agencies, consultants and freelancers.

Join international speaker, renowned marketing expert, and professor of marketing, Michael R. Solomon; President and Founder of Triggers® Growth Strategy, Leslie Zane; and Stephan Wiedner, CEO and Co-Founder of Noomii, for a discussion of the behavioral changes associated with a COVID-19-impacted world and how many of those changes present a growth opportunity.

During the pandemic, CommunicationsMatch™ is helping companies virtually connect with communicators and promote the key role the industry has to play in helping clients reset strategy and messaging. We are pleased to be extending a range of free and discounted offers through October 1.