Essential Communications

5 Main Attributes of a Successful PR Campaign

Whether you are a startup ready to announce your grand opening  or a fast-growing organization unveiling a new product, one thing is for sure: You have to get the word out as soon as possible and let the world know about your endeavors.

Let me assure you that it takes so much more to a successful PR launch than firing off a news release and posting it on your website. Effective PR campaigns require work — lots of it! If you need to spread the word, increase awareness of your service or product and attract more business, there are a few crucial steps you need to take to ensure success.

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1. Create top-notch content that will captivate your audience

If you think crafting a bunch of articles and firing them off in different directions is enough to increase visibility and rise above the clutter, think again…When it comes to content distribution, your job is to develop a strategic results-driven approach; it is essential that you spread your content to various websites and social media platforms where it will be read and shared.

Furthermore, I suggest you encourage your team members to regularly contribute to various publications, podcasts and blogs and help you get your message across. In fact, rallying your team to take part in content creation is a smart way to extend your reach even farther.

2.  Amplify your content strategy with influencer marketing

As you may know, influencer marketng has become quite a buzzword these days…and with good reason. You can certainly share content on your own social media accounts, however, joining efforts with key influencers can add even more credibility to your image and help you reach broader audience. Evidence suggests that having just one influential person share your content can lead to a significant increase in shares. Can you imagine how much you could accomplish if you had three or four influencers on your side?

So how do you find influencers who could share your information? What you need to do is look for opportunities to submit contributed content. Can you land authorship accounts or submit guest posts to well-known blogs or industry-specific publications? Without a doubt, having a few influential individuals share your story can have a profound impact on your credibility. In addition, I suggest you start building relationships with other writers and even help promote their content.

3. Develop case studies

Why don’t you craft a fun and lighthearted take on how your product or service made a difference in someone’s life? Just make sure it’s short, sweet and to-the-point. Bear in mind that well-written and compelling case studies can help you generate more interest in your services and lend more credibility to your brand.

4. Hold live events online

As you may know, Facebook Live is a highly-effective tool allowing you to answer questions, address concerns and spread the word about what you do. Remember: Your Facebook page is your secret weapon. So make sure you take full advantage of it and add it to your marketing arsenal.

5. Build powerful partnerships

To be truly impactful, you need to create meaningful and long-standing relationships with your business allies. Look for opportunities to develop co-authored content or hold co-hosted events. So who are your most trusted allies?  You could join efforts with one of your colleagues, business partners, team members…or even some of your clients and prospects. Your job is to find new and creative ways to showcase your expertise and expand your outreach.

If you are ready to boost your marketing efforts and need help with Public Relations, social media or copywriting, please visit or call 516-724-4372 today. We are looking forward to speaking with you soon!

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