Can too much of a good thing, be a bad thing?
With almost every company pursuing content marketing as a strategy to build awareness and engagement it is becoming harder and harder to be differentiated.
Today, the challenge is to be heard over the noise. Spend time on Twitter, LinkedIn or your favorite social platform – the cacophony of the clamor for attention is overwhelming.
Content continues to be a powerful tool to build audiences – but strategies will have to become smarter and more focused if they are to achieve desired goals.
In an increasingly competitive landscape, there are a few simple rules to follow:
With tools being developed to automatically generate content, you may want to want to turn up the volume to 11. The opposite is true. Content needs to be curated. Pared down to what is good and relevant.
This is no easy task. The writing and story-telling skills of journalists, PR agencies and content companies with expert writers, such as ndash.co, are increasingly important, especially when combined with detailed industry knowledge. In a world in which people are shouting for attention, saying something meaningful in a soft voice, may actually be the best way to get your audiences to listen to what you have to say.
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This article first appeared on www.CommPRO.biz.