The 1979 Ian Dury and The Blockheads' song “Reasons to Be Cheerful (Part 3)” provides the inspiration for an optimistic outlook for the year ahead I share in a new CommPRO.biz article.
I encourage you to take a moment to take a listen to the song if you’ve not come across it.
In the CommPRO.biz article, Finding Reasons to be Cheerful, I highlight three:
Although there’s always the potential for further black swan events, there is light at the end of the pandemic tunnel that bodes well for the future. Vaccines have been developed and are being rolled out in record time. There’s new-found recognition for frontline healthcare workers and all essential workers who provide the services and support we need for the economy to function and food to get to our tables. We are more focused than ever on the need to end racism. And, more people chose democracy than demagoguery in the election.
With so many deaths from COVID-19 and economic damage, again and again I hear friends, neighbors, and colleagues expressing their appreciation for what matters. Life. Spouses. Grandparents. Friends. The ability to go outside. Takeaway food. A salary. Much of this comes from what many have lost. A deeper appreciation of what really matters, and recognition of the importance and urgency of helping others as an outcome of the pandemic, will make us better humans for it.
COVID has shaken up our lives, the economy, and world in ways that will only become fully apparent over years. The pandemic is driving both change and receptivity to change. This applies both at an individual and national level. It is not a coincidence that at the same time many businesses are struggling, new business formations are rising. Or that big ideas like a government-run healthcare option have gained currency. And, that de facto technology monopolies are now at risk of being broken up. Times of crisis force us to think differently. Necessity is the mother of invention and opportunity.
It is important to acknowledge the reality of the losses and challenges that will continue in the New Year. But, as the article concludes:
“During this dark winter it is important to keep sight of and plan for the promise of a brighter future on an economic, but even more important a human level – relative to 2021.”
We need reasons to be cheerful.
Simon Erskine Locke is founder & CEO of CommunicationsMatch™. He has started several startups and is a former head of communications functions at Morgan Stanley, Deutsche Bank and Prudential financial. CommunicationsMatch™’s search tools and services help clients find, shortlist and engage agencies, consultants and services providers with the industry and communications expertise that match needs. Developed by communicators for communicators, agency and professional profiles provide an opportunity to showcase capabilities with clients when they are looking to hire communications partners. CommunicationsMatch™’s Agency Select™ RFQ/RFP tools offer a path to streamlining the hiring process. Find out more at www.communicationsmatch.com.