CommunicationsMatch
How Do Fortune 1,000 Companies Search For PR & Communications Agencies? Results of Agency Search & Hiring Survey Presented at IPR Bridge Conference
The interim results of a new survey of Fortune 1,000 companies and large not for profits was presented at The Institute for Public Relations Bridge Conference in Washington, D.C. on April 11.
The results were announced in a Press Release on the Agency Search & Hiring Survey.
Takeaways include:
- The significant role of word of mouth and reliance of industry experience when selecting agencies
- Companies are working with multiple agencies of different sizes
- The majority are using RFPs, but many are not including key information agencies need to complete them
- Key search priorities are an understanding of organization’s communications needs and the quality of strategic thinking, program ideas and recommendations
- Satisfaction with the search process, but a recognition that in key areas search is falling short
- The number of agencies included in initial searches is relatively small
- Perspective from organizations that RFP responses are boilerplate and agencies upsell in hiring process
- The keys to satisfaction include agency proactivity, effective account coordination, staff stability, meeting objectives, operating within budgets, and meeting deadlines.
View the detailed interim agency search and hiring summary results and download the IPR presentation.
The final results and full agency search survey will be published in May.
Survey Partners
CommunicationsMatch’s agency search, hiring tools and resources save companies time, achieve better search outcomes, and build stronger brands. With 5,000 agency and individual profiles, companies search for communications partners by location, size, clients, keywords, ownership, designations, diversity and more. CommunicationsMatch also offers agency search consulting, communications research tools, as well as programmer & developer search. Find out more at www.communicationsmatch.com/agency-search-report
RFP Associates, LLC is a communications agency search firm that has developed a specialized search and selection methodology that improves the process of identifying, evaluating and hiring agencies. For more than a decade, the company has worked with corporations and associations to engage agencies for agency-of-record assignments and confidential projects.
Researchscape International is an agile market research consultancy delivering high-quality custom and omnibus surveys, automated reporting tools, and other research-related services to marketers and agencies. Its surveys are frequently used to drive thought leadership, support content creation, and help grow organizations’ public profiles. Other services support specific client needs including concept testing, feature prioritization, crisis communications, customer satisfaction and more.
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