Hiring a PR or communications agency is one of the most important decisions companies make. Not only, is this a significant cost, but you are engaging a firm that will not only tell your company's story it will represent your brand.
The CommunicationsMatch "Guide to Hiring Public Relations and Communications Agencies" offers a simple tips to follow in the agencies selection process. The guide provides perspective and tips around defining search & hiring criteria; identifying and shortlisting qualified firms; and interviewing and selecting firms.
As a former Head of Communications at major financial institutions, the Guide distills my own search experience and perspective into an approach designed to achieve better search outcomes.
Of course, we suggest using CommunicationsMatch as a tool to identify agencies or professionals that match a company's communications needs, because we believe there are many high quality firms and people that otherwise might not be on the radar screen.
Search doesn't have to be complicated, but it does need to be comprehensive and thorough. And best practice should be to include agences with diverse experience and diverse agencies.
Although our 2017 PR and Communications Agency Search Report showed how much companies rely on word-of-mouth, it's important to use technology to surface firms beyond those you or your peers may know, if you want to find the best match for your business.
Click here to download our "Guide to Finding Public Relations and Communications Resources."