Financial Services Communications & Reputation: James Maloney, American Investment Council (Video)

James Maloney, VP Public Affairs at the American Investment Council,​ provides insights into financial services' reputation and engaging financial services media for the latest in our Communicators-to-Communicators 3-Minute Insights Videos series.

He notes that the financial services industry is still not fully-understood, but when it comes to Private Equity investments the data shows it to be the asset class with the strongest returns for pension funds. 

Getting the story across to often skeptical journalists requires data and engaging reporters, not just during good or bad times, but when nothing much is happening, he adds.  Watch the video:

      

 

The iinterview followed a CLP Strategies panel discussion on the financial services industry's reputation.

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