Life lessons from Tom Hoog, former Chairman of Hill & Knowlton; the importance of professional development with respected communications coach Ken Jacobs; insights into agency economics from Darryl Salerno, President of Second Quadrant Solutions; and takeaways from the recent PRSA Counselors Academy meeting in Seattle with Rebecca Mosley, are the focus of our latest Communicators to Communicators (C2C) 3-Minute Insights Videos.
Our C2C videos provide perspective from industry leaders, agency heads, journalists, technologists, educators and service providers on a range of communications-related topics.
To-date around 30 videos on the CommunicationsMatch YouTube Channel cover themes including financial and international PR, research and analytics, thought leadership, media training, branding, professional development, small business marketing and SEO.
We've interviewed people including Joe Mandese, Editor-in-Chief at Media Post on the future of Advertising; Orlando Carmargo, Principal of the Dilenschneider Group on lessons from a career in international communications; Ross Rowbury, President Edeman Japan, Carmie McCook, Founder of Carmie McCook & Associates, on managing fake news; and Kahshanna Evans, Principal of Kissing Lions PR on tips for niche and emerging brands, among others.
We post new interviews every week. We welcome interview ideas. Email us at firstname.lastname@example.org.
Tom Hoog, Former Vice Chairman of Hill & Knowlton, and one of the most respected people in the industry, shares four key life lessons for communicators to guide careers.
Ken Jacobs, Principal, Jacobs Consulting & Executive Coaching, discusses the importance of professional development.
Darryl Salerno, President of Second Quadrant, highlights the keys to economic success for agencies and who clients need to understand what they are paying for.
Rebecca Mosley, Managing Partner of Kite Rocket Communications, who will organize the 2018 Counselors Academy meeting in Toronto, provides her takeaways from the conference and for agency leaders.