Tony Cheevers, Vice President of Business Development at Researchscape, a new CommunicationsMatch partner, provides perspective on the communications/PR research landscape, why research is underutilized and how to avoid common mistakes.
In the interview, he notes that the cost of research has been a barrier and highlights new technology-based research solutions. Researchscape, for example, provides custom and off-the-shelf research solutions which offer simplicity and transparency for potential clients.
Cheevers is interviewed by Simon Erskine Locke, Founder & CEO of CommunicationsMatch in this latest Communicators to Communicators (C2C) 3-Minute Insights Video.
Watch our other C2C videos on the CommunicationsMatch YouTube channel.