Communications Research & How To Measure PR's Effectiveness: David Michaelson, Teneo Strategy (Video)

David Michaelson, Global Director of Research & Insights at Teneo Strategy, shares perspective on the barriers limiting the growth of communications research, measures of public relations, and the future of human or natural language processing in research. 

Michaelson argues that it is important to agree upon what is measured, focus on behavioral changes in research and that humans will continue to have a key role in research. 

On October 19 at 1 p.m., Michaelson will be interviewed by Mark Weiner, CEO of PRIME Research on www.CommPRO.biz on better PR-ROI.  Click here to sign up. 

Watch the video:

 

Watch more than 50 other Communicators-to-Communicators 3-Minute Insights Videos on the CommunicationsMatch YouTube channel.