Nicole Castro, Principal of Nicole Lauren Consulting, shares perspective on cause marketing in the latest CommunicationsMatch Communicators to Communicators (C2C) 3-Minute Insights Video.
She discusses the value of cause marketing and the benefits for companies of engaging with community organizations, which are trusted in their communities, to reach key audiences.
In the video she shares the example of a partnership that helped get the message about drinking water and diabetes testing out in the Bronx.
Castro is interviewed by Simon Erskine Locke, Founder & CEO of CommunicationsMatch.
Click here to watch the video and 40 other interviews with communications thought leaders and editors.