CommunicationsMatch

Agency Search Priorities: PR Expanded Guest Blog

PR was ranked the most important communications discipline to business success in our 2017 PR & Communications Agency Search Report. In my guest blog for Deirdre Breakenridge's PR Expanded blog, I argue it's because the definition of what PR means has evolved (It's PR Expanded) and media coverage remains as important as it was when the discipline was established.
 
 

Click here to read the article: PR Agency Search:  Priorities in a PR Expanded World