One of the benefits of experience is perspective. Since life is too short to achieve our full potential unless we learn from others, the lessons from industry leaders offer powerful insights for PR and communications professionals to leverage in their own careers and shape the industry.
For the latest, Communicators-to-Communicators 3-Minute Insights Video, I interviewed a lifelong communicator – Donald Singletary, communications consultant and President of the Singletary Group.
Singletary started his communications career in the 1970s at AT&T. He went on to head communications functions, advised major companies, and built a career as an educator. In the video, he shares advice including the importance of being able to sell an organization on the idea that you know what is good for it.
As someone who has been active in the civil rights movement and passionate about education, Singletary providHe also provides insights into his own success that are relevant for all communicators. He highlights the importance of learning the “craft of PR” early in his career, including writing, organizing, and effectively engaging with management. es important perspective on diversity in public relations. He argues that diversity cannot be an add-on, it is a vital part of an organizations’ growth. He adds that if a company wants to have the best people at the table it needs to include people from all cultures. Companies need to expand how they find people and will be rewarded with better bottom-line results.
“Life can only be understood backwards; but it must be lived forwards,” said philosopher Soren Kierkegaard.
Singletary’s insights from his career and leadership role in the industry provide perspective that can be lived forwards.
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