Brand storytelling is a powerful strategy that can impact the way your prospects and clients perceive your products or services. Here are a few simple yet effective tips to create a compelling story and get noticed amid all the clutter.
1.Keep in mind that brand positioning is crucial
Unless you are a startup…more likely than not, there is a pre-existing perception of your brand. So take the time to understand what people think of your business, your products and services, or your team. It doesn’t necessarily mean that your identity should stay the same; it may evolve overtime. Still, you should know exactly where you are at BEFORE determining your next move and figuring out where you are going.
2. Know your audience well
It goes without saying that a lot of work goes into getting your story out there. Social media makes it possible to share your story with a huge audience. That being said…it is NOT always necessary to put your story in front of millions of people. I suggest you put quality over quantity and tap into social media to reach the correct 1,000 or 100 people…instead of targeting as many individuals as possible. Your job is to find out which demographics your brand’s narrative will resonate with most deeply, and try to connect with them. By the way, you don’t have to engage on every platform at once. Focus all your efforts on where your customers spend most of their time.
3. You should know why you are telling your story
Are you telling your story to entice prospective clients or customers? Are you trying to connect with them on a deeper level and reinforce your brand’s position? Without a doubt, the most compelling stories convert followers into leads and leads into loyal customers.
4. Involve your customers and prospects in your story
Believe it or not, you are more likely to increase the sharing of your story if you talk less about yourself, your talents and accomplishments and focus more on your customers and their needs. Use effective stories to show your prospects how your business has influenced lives. In fact, publishing user-generated content is a great way to have current clients or customers draw in prospects.
5. Include video
Let’s face it: videos on social media tend to increase engagement. Few things would demonstrate the human side of your business better than a short behind-the-scenes clip.
6. State the core values of your company
Before putting your marketing materials out into the world, determine the basic values of your brand. Make sure the content of your story is consistent with the crucial values and voice of your organization.
If you are ready to boost your marketing efforts and grow your business, let’s touch base today to discuss your marketing needs. For more information, please visit http://www.kambarian.com or call (516) 724-4372. Looking forward to speaking with you soon!