Carol E Robbins, Principal of CER Consulting Services, is an executive business driver and digitally savvy brand builder. She is a C-Suite multi-faceted financial services and marketing executive who has broad operational and international experience, Carol builds differentiated, valued brands and leverages digital to drive business momentum and growth. She combines strategic and commercial acumen with marketing and general management expertise to offer value-added benefit in established and growing businesses. Currently the principal of CER Consulting Services, Carol provides global branding, strategic marketing, digital enablement, business development and strategic guidance services to financial services and other entrepreneurial companies in order to develop and implement brand-building plans and expand market operations. In this capacity, she serves as the Senior Managing Director, Branding, Marketing & Business Development at Mid-Market Securities, LLC, which provides the middle market with international investment banking services. She is also serving as Chief Marketing Officer for Precision Approach Marketing, which specializes in branding, marketing, and capital introduction for hedge funds and other investment products. She is a member of the board of directors for the Joy2Learn Foundation and on the Advisory board of Samprad Digital Consulting Services. She was previously President for Adler Branding & Marketing Services where she helped the organization transition to a brand and marketing consultancy. Prior to that, she spent 16 years with Prudential Financial demonstrating her versatility and leadership in various domestic and international leadership roles.