The Idea Trip was formed by NYC influencer Brian Maloney, who has created world-class integrated marketing campaigns for the world's best brands for the past 25 years.
Maloney most recently was Managing Director for Ogilvy Public Relations and led the US Brand Marketing practice. He also served as co-Creative Director and worked with brands such as American Express, FORD and LG Consumer Electronics. While at Ogilvy, Maloney also created the Arts@Ogilvy program where he invited local contemporary artists to showcase their work throughout common areas and work spaces.
Prior to Ogilvy, Maloney was founder and co-CEO of Maloney & Fox, a creative consumer powerhouse for more than 15 years, serving leading brands such as Mercedes-Benz, The Rockwell Group, LinkedIn, Microsoft, Tupperware, Shutterfly and Glenfiddich Single Malt Scotch.
At Maloney & Fox, Brian developed a reputation for leading smart, integrated, results-driven campaigns on both a national and regional basis and led Maloney & Fox teams to nearly 100 consumer marketing and PR awards, including "Small Agency of the Year, 2010" from the Bulldog Reporter Awards and one of "Top 50 Best Firms to Work for in New York" from Crain's New York.
Brian can pretty much be found exploring on-the-cusp NYC neighborhoods or in Washington Square Park running after his toddler twins with his partner, Stelian Serban. He currently serves as an Associate Curator for Cheryl Hazan Gallery. He is also an advisory board member of DeGustibus Cooking School and co-founded Operation Design, a mentoring program in Art & Design for NYC public school students. Brian also started a food distribution service for the homeless in Times Square that is still functioning after 20 years and is a 15-time international marathon finisher.