Contact information

Bonnie Ulman
The Haystack Group
12600 Deerfield Parkway - Suite 100 Alpharetta Georgia United States 30004
770 953 8818
Company information
Name: The Haystack Group
Location: 12600 Deerfield Parkway - Suite 100 608 30004
Tel: 770 953 8818

About Company

We believe in relationships, not transactions. We believe communications strategies should do more than drive awareness, they should impact business.

Finding the answers to a client's most burning communications needs, even those he doesn't know he has, is like the proverbial needle in a haystack. It might be hard to find, but it's there if you know where and how to look. What's more valuable than finding the needle? Knowing what to do with it especially when the lines of the public relations landscape are blurring. Brand, reputation, media, corporate communications, product and human resource problems are changing. And so are the solutions. What matters most is formulating a strategically precise and appropriately creative solution and executing it well.

2 + 2 = 5 – See how we capitalized on unexpected heroes – bullriders – to spread the word about prostate cancer treatments and blow out sales forecasts.

Standing Out in a Crowd – See how we helped a residential cleaning service take the national stage in spite of their late entry into the green movement.

Fidelity for a Commodity Product – See how we created excitement for a commodity product – pediatric cough cold medicine – and reignited brand loyalty.

And She Told Two Friends – See how we leveraged our proprietary database of females to drive awareness and sales for canned foods.


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