C+C IS ALL ABOUT THE GOOD.
Good, in terms of what comes from people’s hearts when not hindered by self-interest or demonic possession.
Good, as it relates to campaigns that are 1) considerate towards the earth and the people living on it, and 2) inconsiderate towards things like coal trains making a polluted bummer out of said earth.
Good, as in the goodness that comes from creating messaging that moves needles, changes behavior and makes the world a nicer place.
Good, as in thriving relationships with clients, media, and partners that help us deliver those messages in the right way at the right time to make a difference.
AND WHAT SPECIFIC FORMS OF GOODNESS EMANATE FROM C+C?
Well, our toolbox is pretty big: national/local advertising campaigns, PR campaigns, social, transcreation (this means going beyond literal translations to create campaigns that address cultural and linguistic gaps that have foiled even the biggest of brands and budgets), media relations, guys in meat and/or banana suits, blogging, snapchatting, LED lights, web banners, direct mail (yes, it’s still a thing), cafeteria takeovers, skywriting…
Still reading? Cool.
We’ve swapped energy teams from military academies, united the nation’s top chefs to promote sustainable seafood, and made videos featuring zombies (poorly) applying makeup.
We put guys in their skivvies on a trampoline (for a good cause, not our own amusement), taught people how to recycle in rooms besides the kitchen, shot t-shirts out of air cannons (and through one window). Hell, we even go door to door.
We’ll do whatever it takes to get the job done, barring getting arrested or negotiating the rights to “My Heart Will Go On” from “Titanic.”
BUT HOW DID ALL THIS GOODNESS COME ABOUT?
It began as all great stories do: with a kitchen table and a high protein snack. From these humble beginnings in 2005, Julie Colehour and Bryan Cohen established the C+C mantra Do Good Work (except on those days when it’s superseded by the more vivid “Your Mother Doesn’t Work Here, Clean Up Your Mess”).
Much like the noble hermit crab, C+C outgrew the kitchen table, moving to an office behind a bridal shop to an office with a conference room to an office with two conference rooms to an office with two conference rooms and reception area to an office with many conference rooms, a reception area, kitchen, lounge, windows, two refrigerators, and a headless mannequin. His name is Greg.
Along the way, we collected about 70 like-minded, hardworking people to fill that office, plus offices in Portland and Boston.
ANYTHING ELSE I NEED TO KNOW ABOUT C+C?
We bathe regularly.