We take pride in building relationships. Our clients are not accounts. They are partners. It's also why every media campaign places an emphasis on publicity that will have a direct or indirect impact on your sales.
Every media strategy is developed with an insider knowledge of the elements needed for a compelling news story. We work closely with our clients to develop a strong narrative that ignites intrigue with reporters and producers.
And like our logo, MACIAS PR understands all public relations must be fresh like a kiwi or it won't resonate with journalists, consumers or potential clients.
The founder of MACIAS PR, Mark M. Macias, has worked inside the newsrooms of NBC, CBS, KTVK, Arizona Republic and American Journal. As the Executive Producer with WNBC in New York and a nationally syndicated NBCbusiness show, Macias approved and vetted story ideas from publicists, reporters, producers and viewers. This editorial and programming experience gives our passionate team an edge when it comes to securing prominent news placements.
Macias has also been a media expert on TV and in print. He authored the communications book, Beat the Press: Your Guide to Managing the Media, which was featured in theNew York Times, New York Post, Fox Business News,KTVK, KPHO, Toronto Sun, KCBS among others.
Crisis Communications is a catchy buzz word but few publicists understand from the inside how to manage negative news. With MACIAS PR you have an experienced crisis consultant should your business unexpectedly need it.
As an Investigative Producer and Executive Producer, Macias has been inside legal meetings with network counsel as they discussed which stories should be killed, aired or altered. They debated and weighed internally the ramifications for airing these stories along with the legal ramifications.
This insider knowledge gives our team an edge when it comes to managing negative news and changing the direction of the narrative. MACIAS PR has led crisis communications campaigns for nonprofit organizations, financial groups and politicians.