Contact information

Name:
Beyond Reason Consulting Group
Location:
Chicago Illinois United States 60615
On social:
Minority-owned:
Organization/ Designation:
Recognition & Awards:
Past Effie Award Winner
People:
Christopher Robinson (President & Owner) view profile
Christopher Robinson (Owner) view profile
Clients:

About company

I provide custom solutions to help Fortune 100 organizations gain greater insight into consumers and brands.

I provide custom solutions to help Fortune 100 organizations gain greater insight into consumers and brands. I leverage my MBE certification and my extensive marketing and management background as a client marketer, agency business leader, and researcher to deliver high-quality qualitative research services.

  • Chris formed Beyond Reason Consulting Group, a consumer insights consultancy, after 30 years of making sense out of the seemingly irrational behaviors consumers exercise on a daily basis. His marketing chops were honed on both client and agency sides at Fortune 50 brands and top ad agencies.
  • Since 2004, Chris has worked as a qualitative research consultant where he has gleaned insights from a broad array of consumers including African Americans, children, teens, seniors, doctors, acculturated Hispanics, moms, thought leaders, and corporate executives. 
  • His practice has included a significant body of work among Black and African Americans consumers across a number of industries including: technology, alcohol, CPG, tobacco, big box retail, QSR, pharma, health and beauty, among others.
  • Chris holds a BS in Industrial Administration from Kettering University, and an MBA from the University of Chicago where he focused on Marketing and Business Strategy.  He has additional coursework in Culinary Arts and Improvisational Theater.
  • Chris is also a trainer at the Riva Training Institute where he coaches other qualitative professionals

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