Mrs. Hristina Nikolovska

How Slow Website Speed Impacts Your Online Business


Bounce Rate

The slower the site speed, the higher the bounce rate. Bounce rate refers to the percentage of viewers who abandon your site after viewing it only for a few seconds.

As the following infographic, created by, shows, 39% of viewers will leave a site if its images are too slow to load or don’t load at all. Slow speed is also the main reason why 51% of online shoppers drop a purchase.

In other words, if your site is slow, you’re going to have a tough time enticing viewers to spend more time on your site and make purchases.

But how slow is slow enough?

Bounce rate increase sharply if page loading is more than 3 seconds. So your aim should be get your site pages to load within 3 seconds.


Customer Loyalty

According to a report, a 1 second delay causes customer satisfaction to drop by 16%. Another report states that 75% of users will not visit a page second time if takes over 4 seconds to load. 

To make the matter worse, unhappy customers frequently vent their feelings over social media. Research shows that 44% of customers tell their friends about a bad experience online.

So, slow site speed will not only cause you to lose existing customers but also make it tougher to get new customers.


Page Traffic

Your page traffic will also suffer if your site takes a long time to load. A single second delay in page loading translates into 11% reduction in page views. Also an additional 0.5 second in each search page generation causes page traffic to drop by 20%. 

What are the other crucial factors that are affected by slow speed?

Check out this infographic to find out.


How Speed affects Your Website (Infographic)

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