Mrs. Hristina Nikolovska
Recent data shows that a number of digital marketing tactics that worked last year still prevail in 2019. Ranking on Google, for instance, remains one of the top priorities of businesses that want to generate organic traffic and boost online reputation.
The demand for original and relevant content continues to increase, as shown by many conversion statistics. Keyword-rich content, in particular, ranks better on Google and drives more B2B leads, as stated by the 57% of B2B marketers who implement this strategy.
Moreover, the importance of educating your target audience with a lengthy, quality post should not be overlooked. Based on statistics, Google likes detailed content, and yours will have a good chance of ranking on the first page if it contains around 1,890 words.
Technological advancement is poised to take digital marketing campaigns to greater heights, with many businesses deploying artificial intelligence and machine learning algorithms to analyze user data and help marketers gain a better understanding of what the consumers want.
The digital marketing landscape is not just centered around SEO, content strategy, and AI deployment. Social media still plays an integral role in helping companies promote their products and services. A popular trend among social media users, particularly Instagram, is the use of ‘Stories.’ Brands are leveraging this feature to increase engagement.
There’s also the rise of social media influencers in online marketing, and an interesting statistic shows that 60% of consumers would rather buy an item recommended by a YouTuber than a product recommended by a popular celebrity. This has prompted many businesses to invest in this type of advertising campaign.
Distributing content on LinkedIn ranks very high on B2B marketers’ priority lists. In fact, 94% of them say that LinkedIn is their preferred platform. This may be due to the fact that it has a high concentration of their target market — senior-level executives and decision-makers. As a result, 80% of qualified B2B leads come from this professional network platform.
Twitter and Facebook take the second and third spot, respectively.
Video is still a big deal. When you look at the recent figures, using video as a marketing tool delivers a high engagement rate. Product videos have the power to influence consumers’ buying decisions, with current data revealing a 144% increase in purchases when a business uses this marketing tactic. Data further reveals that relevant YouTube content drives 65% of senior executives to take action and visit the website after watching.
Another go-to digital marketing tactic is blogging. Incorporating social media into blog marketing is a great way to boost brand power. The downside is that it’s a bit time-consuming, and it takes patience and real effort to see results.
However, companies that use this strategy acquire 97% more traffic to their website. So if you’re looking at the statistics, it’s still worth a shot.
With a great mix of reliable marketing tactics and emerging trends at your disposal, it won’t be long before you find the one that aligns with your business goals. Whether it be AI integration or social media marketing, the main goal is staying committed to quality.