Mrs. Hristina Nikolovska

2018 Search Engine Optimization Trends

It is a well-known fact that many people use search engines to find relevant websites they are interested in while browsing the internet. In fact, the largest proportion of websites’ traffic usually comes from the popular search engines such as Google, Bing, Yahoo, Baidu, or Yandex.

Admittedly, using social media and other digital marketing tools can generate you some traffic. But without a proper search engine optimization for your website, the effect might be barely noticeable. On average, conversion rates coming from the search traffic are 10 times higher than that of social media.

Simply put, if you want to gain traction in the online world, you need to improve your website’s ranking on search engines. And to achieve that, you need to know what trends are currently working in the SEO world.

Don’t worry, check out the captivating infographic below. Filled with much more than just a handful of SEO stats, trends, tips, and tricks, it's here to help. There is also a section about top companies and influencers who are using SEO flawlessly.

With the help of this infographic, you will not only know what practices to follow but also learn about the impact of new technologies on SEO. For example, it is expected that, by 2020, 50% of all searches will be done with the aid of voice-enabled assistants. This means that forward thinking marketers need to adapt their SEO strategy accordingly if they want to stay relevant on the market.

The infographic will also help you to understand the strengths and weaknesses of your website and its content. You will even know what to do to push your brand to the first page of Google results and drive more traffic to the site.

If that’s not enough to convince you, maybe this fact will - 18% of local smartphone searches led to a purchase within a day, compared to 7% of non-local searches. Plus, with proper SEO, your brand gets up to 30% more visibility once it starts appearing in search results.

As long as you are interested in the success of your business or enterprise, you have no excuse not reading this useful infographic.

72 Stats To Understand SEO in 2018