Veleisa Patton Burrell is the founder and CEO of Narrative Evolution, a marketing communications firm that focuses on cultivating authentic messages and helping clients refine their voice. From an early age, Veleisa has been a fan of a well-written story, which inspired her career path. Her experience and expertise span the 20th and 21st century, from traditional media relations and writing to creating engaging content and social media campaigns. She also partnered with bloggers and influencers and helped companies engage with their online audiences.
Previously, she worked with Visit Dallas, Omni Hotels & Resorts and North Texas Tollway Authority, earning industry accolades for her collaborative communication projects. As a freelance marketer, she has partnered with the WNBA Dallas Wings, Glazer’s Beer and Beverage and NOLA Group. She also invests her time to building strong communities through White Rock YMCA, the Dallas Women’s Foundation and the Black Vegetarian Society of Texas.