Masahiro started his advertising career at the Tokyu Agency International in 1994. In 2002, he became Executive Director of Sales at Beacon Communications where he was in charge of new business. He successfully converted many new business pitches, which helped him play a major part in the company’s most financially successful period since its inception.
In 2007, he joined Grey Worldwide, and became the Managing Director of G2 Tokyo and ultimately the COO of Grey Worldwide.
At Grey Worldwide, he restructured the organization and enhanced the reputation of the company across all disciplines, including planning, production and specifically digital across all the new media channels.
Masahiro joined I&S BBDO Japan in 2012 whiere he developed and managed the process of implementing a new company wide strategy geared towards company growth as an Executive Business Development Director. He focused on the online side of the business, establishing this part of the company from scratch.