Founded in 1999, Quixote Group draws its inspiration from the story of Don Quixote, whose title character has the courage to see things as they should be and who believes that nothing is impossible. We embody this spirit by helping our clients achieve their impossible dreams, whatever they may be.
The mission of Quixote Group is to help our clients build and grow their brands by developing, communicating and demonstrating their strategic value to target audiences.
Quixote Group is based in Greensboro, North Carolina.
As a research-centric organization, we explore the rational and emotional connections that customers make with our clients' products and services. Our process uncovers the counterintuitive insights that expose the hidden path to purchase. The result is greater customer interest, preference and loyalty to our clients' brands - thus resulting in sustainable growth.