Gerasimos Solomos

WE PROVIDE A FULL RANGE OF SERVICES THROUGH A NETWORK OF ASSOCIATES, ENGAGED ON A PROJECT BASIS ALLOWING FOR DEEP KNOWLEDGE AND INDUSTRY EXPERTISE. THIS METHOD DELIVERS QUALITY AND VALUE WITHOUT INCURRING UNNECESSARY COSTS.

Communications analysis is the first step for every project, indicating client's total communications needs or the individual needs of specific, separate activities. 

Objectives are set from the beginning of every project. We are focusing on the inclusion of communications activities as an integral part of total strategic and marketing targets of the client.

Communications strategy planning describes which tactics and actions must be implemented to reach business goals and objectives. It can be seen as a list of actions to be performed. Based on its resource levels each client select specific necessary tools to be included in the final working plan.

Working platform description: The working platform may be based on existing material (brochures, publications, presentations etc). When required, analyses are also carried out, covering external or internal reports, press monitoring and comprehensive surveys in order to draw up a stable working platform.

Implementation: Communications plan is implemented according to a fixed time schedule, in close co-operation with the client. A frequent evaluation of the achieved results and their impact proceeds if necessary.

Follow-up activities are conducted subsequent to the completion of each project or at given intervals. This process is a way of evaluating skills input, but is also a control instrument for continued work. The design of follow-up is decided as a part of the communications plan.