Over a career in communications, marketing and journalism that spans more than 40 years, Ellis B. Simon has developed a record of achievement at developing and executing strategies to raise visibility and change perceptions. He has held vice president or director-level positions in higher education, financial services and media and has reported directly to three chief executive officers.
Most recently, he served as director of public relations for City College of New York, the flagship campus of the City University of New York, for more than a decade. His efforts to improve its image and raise its profile helped City College: increase enrollment by one third; recruit better prepared students, and raise more than a half billion dollars. He also created a digital newsletter sent to more than 50,000 City College faculty, staff, students and alumni and launched and managed the college’s Facebook page and Twitter feed.
Earlier, he built brand awareness for boutique investment bank Williams Capital Group, where he was vice president, corporate communications, by getting the firm’s analysts and traders frequently quoted in top tier financial media. As CNBC’s interim director of media relations, he managed trade press coverage for its acquisition and integration of Financial News Network, which helped increase affiliate support for the deal.
His other credits include editorial and marketing communications assignments for such firms as Cox Communications, Deloitte, ESPN, HBO, MetLife, Nielsen and Towers Perrin. Ellis began his career as a newspaper reporter in South Carolina and later became editor of Cable Marketing magazine. He holds a B.S. in newspaper journalism from the Newhouse School at Syracuse University and an M.B.A. in marketing management from Baruch College.