Contact information

Carl Fredrik Sammeli
Job Title:
Founder & Member of the Weber Shandwick Global Leadership Team
Slussplan 9 Stockholm Sweden 11130
+46 (0)8-503 146 00
Company information
Location: Slussplan 9 1255 11130
Tel: +46 (0)8-503 146 00

About Company

Prime is a global leader in communications services and consists of the communications agency Prime and the business intelligence company United Minds. Prime is a part of Weber Shandwick, one of the world’s largest PR networks present in 81 countries.

As a part of the Weber Shandwick family, Prime creates concepts, campaigns and projects with a global reach. Prime employs about 130 specialists within primarily marketing communications, public affairs, sustainability communications, citizen communications, corporate communications, crisis communication, analysis, strategy, planning, creation and final art. Our business strategy is to achieve tangible business and operations results for clients through innovation, creativity and our penchant for change.

Prime is internationally recognized on a global and local level for its ideas for leading and innovative companies, brands and organizations ranging from consumer products and civil society services to organizations promoting culture. Our client collaborations have been rewarded with communications awards including 20 Cannes Lions, 15 Eurobest, 6 CLIO awards and 18 SABRE awards since 2010. In 2016, Prime was ranked eighth on leading intelligence company Contagious’ list of the world’s foremost agencies that consistently set the standard for excellence and innovation in marketing, making Prime the only public relations firm to make the list. In 2013, Prime ranked as 3rd on Cannes Report’s list of the best PR agencies in the world. And in 2012 and 2010 we were number one.


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