In an age where people have more and more choices to make, more and more ways of getting information and less and less time to "decode" advertising, you want to be direct and simple, as an advertiser. Simple ideas win.
Coming up with simple ideas is what we at TCC are really good at. ‘Wat tank je zelf?’ for Tango or ‘Test ‘MMM zelf’ for Mora; all simple campaigns that made a real contribution to the bottom line: improving sales.
Because that's what it’s really all about. It's as simple as that.