Yes, there is a Russ Reid. He’s the man who started it all. A man who dreamed of creating a company that would help nonprofit organizations make a bigger difference in the world. Heal the sick. Feed the hungry. House the homeless. Give hope where there was none.
Russ realized that dream when he founded the Russ Reid Company in 1964. Today, what started as Russ’ desire to make a difference has grown into the largest agency in the world devoted exclusively to helping nonprofits grow.
But it almost didn’t happen. Russ had originally trained for a life in the ministry. However, he soon realized that he would be better suited to market ministries than lead them.