Contact information

Name:
Felder Communications Group
Location:
1593 Galbraith Avenue SE, Suite 200 Grand Rapids Michigan United States 49546
Tel:
616 459 1200
People:
Mike Harley (Senior Art Director) view profile
Stan Felder (President/CEO) view profile
Sue McIntire (Financial Manager) view profile

About company

Elevated brands are distinguished and preferred over their competitors. Elevated brands are relevant, important, unforgettable, trusted and useful.   It is important work, and requires a dedicated process. At Felder, our process involves Insight, Ideas, and Impact … we call it ROI3.

If you work with us, we’ll begin at the beginning, with primary and secondary research, online surveys and focus groups that help us uncover insights about your business and your customers that result in the most powerful communications. We have deep experience in qualitative and quantitative research.

We’ll translate those insights into traditional media tools like television, radio, magazines, outdoor and newspaper advertising. These staples provide the heavy lifting needed to elevate brand awareness and preference to large, defined groups of people. Collateral establishes intimacy and credibility,  direct marketing customizes messages  based on unique audience needs and perceptions, and of course, social media creates cost-effective, engaging interactions with your target audience. Websites, videos, sales literature and trade shows allow us to create depth, detail, community and engagement with the brand’s most passionate prospects, including your own employees.

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