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About company

Essman/Research is a full-service marketing research company located in Des Moines, Iowa.

 

  • Our mission is to provide value-added marketing research services - delivering quality data to provide insights needed for decision making.

     

  • Essman/Research works quickly and accurately to provide quantitative and qualitative research services, conducting secondary research as needed.

     

  • The Essman/Research staff has extensive experience across all industries, including health care, financial services, education, manufacturing, legal, retail, economic development and food/nutrition/agriculture-related industries, as well as government, not-for-profit organizations and associations.

     

  • Essman/Research has served more than 400 organizations since its founding in 1981 - effectively managing projects and responding to our clients' needs.
  • Our focus group facilities are consistently rated among the top in the world. 
  • Since 1981, Essman/Research has been providing clients with user-friendly and useful research results. Essman/Research can assist you with:
    • Market analysis, segmentation and potential
    • Image assessments
    • Brand development and awareness
    • Audience attitudes and awareness
    • Product development, marketability, testing and positioning
    • Needs assessments
    • Sales and market potential
    • Customer satisfaction
    • Competitive and on-site surveillance
    • Usability testing
    • Pricing strategies
    • Web site and e-commerce effectiveness
    • Communications audits
    • Campaign, concept and creative testing
    • Legal research
    • And more

 

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