{"modal":{"name":"case-modal","html":"<div class=\"ui-modal\" data-remodal-id=\"case-modal\">\n\t\t<h2 class=\"ui-page-title small\">The Pistachio Health Institute for Paramount Farms Case Study<\/h2>\n\t<div class=\"static-page\">\n\t\t<div class=\"ui-editor-content\"><p><span style=\"font-size: 16px;\"><strong><span style=\"color: #2a2a2a;\">California Pistachios: Creating a Health Halo<\/span><\/strong><\/span><\/p>\r\n<p><span style=\"color: #2a2a2a; font-size: 16px;\">Despite widespread support for the health benefits of nuts, due to a lack of dedicated published research and PR, few consumers were aware of the health benefits of pistachios.&nbsp; With a crop expected to double in 10 years, the $520M California pistachio industry needed pistachios to be part of the healthy snacking conversation and at the top of the grocery list.<\/span><br style=\"color: #2a2a2a; font-size: 16px;\" \/><br style=\"color: #2a2a2a; font-size: 16px;\" \/><strong style=\"color: #2a2a2a; font-size: 16px;\">\u200bCommunication Goals<\/strong><\/p>\r\n<ul style=\"color: #2a2a2a; font-size: 16px;\">\r\n<li>Raise consumer awareness for California pistachios<\/li>\r\n<li>Make California pistachios a lead topic in the healthy snack nut conversation<\/li>\r\n<\/ul>\r\n<p><strong style=\"color: #2a2a2a; font-size: 16px;\">Execution<\/strong><\/p>\r\n<ul style=\"color: #2a2a2a; font-size: 16px;\">\r\n<li>An audit showed little supporting research for the benefits of pistachios, leading to the formation of a Scientific Advisory Board to guide research<\/li>\r\n<li>Leveraging published research, a communications campaign served to educate audiences and shift influencer opinion<\/li>\r\n<li>An online virtual entity - t<a style=\"color: #35a89a;\" href=\"http:\/\/www.pistachiohealth.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">he Pistachio Health Institute<\/a>&ndash; was created to provide&nbsp;nutrition information, research news, and promote campaign messages&nbsp;via social media platforms<\/li>\r\n<\/ul>\r\n<p><strong style=\"color: #2a2a2a; font-size: 16px;\">Results&nbsp;<\/strong><\/p>\r\n<ul style=\"color: #2a2a2a; font-size: 16px;\">\r\n<li>24 peer-reviewed studies were published in leading journals including the&nbsp;<em>New England Journal of Medicine<\/em>&nbsp;and&nbsp;<em>Harvard Medical Health<\/em><\/li>\r\n<li>Widespread media coverage kept pistachios top of mind with audiences throughout the campaign period, and beyond<\/li>\r\n<li>Social media traffic surpassed the category leader by double digits<\/li>\r\n<li>Within 5 years of the campaign, pistachio sales skyrocketed 211%<\/li>\r\n<\/ul><\/div>\n\t\t\t<\/div>\n<\/div>"}}