The Siemens Foundation is a national leader in science, technology, engineering and mathematics (STEM) education. In 2012-13, Momentum raised visibility and recognition for the foundation’s signature Siemens Competition in Math, Science & Technology to new heights.<\/p>\r\n
The campaign for the 2012 Siemens Competition set out to capture the public imagination by making difficult scientific concepts in the competitors’ research projects accessible to general audiences, tying them to relevant real-world issues. The team media trained 93 students at seven competition events to help them explain their research in laymen’s terms. To overcome the media’s inclination to relegate student success stories to small mentions and roundups, we placed the story in the context of national economic and education trends. Localizing competition news, the team wrote and distributed press releases customized to the home states of every regional finalist. The agency also enlisted students as social media streamers to post Twitter and Facebook updates throughout the competition.<\/p>\r\n
In 2012, the Siemens Competition went viral, with recognition for the competitors appearing everywhere from The Washington Post and New York Times to the official White House blog. The campaign achieved:<\/p>\r\n
The unprecedented word-of-mouth generated for the 2012 Siemens Competition led to a host of high-profile opportunities, including the opportunity for the Grand Prize winners to ring The Closing Bell at the New York Stock Exchange. The 2012 Siemens Competition PR campaign achieved record levels of public awareness, effectively spreading an inspiring message of encouragement to the scientists and engineers of tomorrow.<\/p><\/div>\n\t\t\t<\/div>\n<\/div>"}}