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Siemens Financial Services (SFS) is an international provider of business-to-business financial solutions, helping facilitate investments and providing commercial finance, project and structured finance with specific asset expertise in the energy, healthcare, industry, and infrastructure & cities markets. A “captive” financier, SFS employs more than 2,900 employees worldwide and supports Siemens as well as other companies with their capital needs and acts as an expert manager of financial risks within the Siemens Company. By offering financing, SFS creates trust for technological solutions and acts as a key enabler when it comes to the market. As of September 30, 2012, the total SFS assets amounted to €17.4 billion.<\/p>\r\n
Momentum conducted media outreach to financial, business and industry trade media for the US SFS executives at the helm of the four sectors: energy, healthcare, commercial finance, and infrastructure. A key goal was to secure desksides and informational interviews to introduce the executives to influential reporters and editors. Another goal was to develop and place opinion pieces in key industry trades across the four sectors. We also conducted targeted broadcast outreach to business\/financial programs and deliver media coverage for major SFS news and deals in the US.<\/p>\r\n