{"modal":{"name":"case-modal","html":"
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Confidential Dental Insurer Case Study<\/h2>\n\t
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Dental Insurance: Setting Up a Sales Team for Success<\/strong><\/p>\r\n

A leading, national health benefits provider offers more than 13 million dental members insurance coverage, education and programs that encourage patients to seek dental care and improve their overall health.\u200b<\/p>\r\n

To grow, the Company needed to tell a differentiated story to encourage new dental providers to accept the plan.<\/p>\r\n

The Company’s dental team partnered with Beehive to develop a compelling, cohesive value proposition and key message platform, to solidify the Company as a best-in-class network provider. The work was completed in a two-phase approach.\u200b<\/p>\r\n

APPROACH<\/strong><\/p>\r\n

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  • Develop a dental-focused brand story, persona narrative, key messages and sales value proposition that creates differentiation in the market, while maintaining the integrity of the Company’s brand\u200b<\/li>\r\n
  • Equip the Company’s Dental team to tell a cohesive story through communication, trainings, share-outs and sales collateral to support consistency in the marketplace<\/li>\r\n
  • Create excitement, interest and awareness among all audiences, with a primary focus on prospective dental professionals and provider groups while maintaining focus on their changing needs\u200b<\/li>\r\n
  • Leverage primary and secondary research to inform positioning, messaging and communication planning<\/li>\r\n<\/ul>\r\n

    “The team is extremely excited about the work and the resources we’ve developed to help them implement. The launch was well-received and early metrics show team members are engaging with the different education\/training resources.” \u200b<\/em><\/p>\r\n

    \u200bSenior Marketing Specialist<\/p><\/div>\n\t\t\t<\/div>\n<\/div>"}}