{"modal":{"name":"case-modal","html":"
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Confidential Local College Case Study<\/h2>\n\t
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Navigating a Crisis Through Strategic Media Relations<\/strong><\/p>\r\n

A private liberal arts college was facing the threat of closure due to enrollment declines and increased expenses—a reality facingmany institutions of higher education. The college faced anultimatum: raise the funds needed to stay open and create amore sustainable model or close its doors at the end of theschool year. As an institution with over 100 years of history anda wide range of invested stakeholders, this was a highly consequential issue as well as an emotional one. \u200b\u200b\u200b<\/p>\r\n

This College partnered with Beehive to isolate the issues, calm the media frenzy and create a crisis managementapproach designed to ensure business continuity. The College acted fast and transparently to educate reportersand influencers on plans resulting in more balanced, accurate media coverage.\u200b<\/p>\r\n

STRATEGIES\u200b<\/strong><\/p>\r\n

Communicating the gravity of the situation while rallying support and belief in a future for the College was a delicate balance that required thoughtful, timely and transparent communication.  \u200b\u200b<\/p>\r\n

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  • Developed a communication strategy to ensure a steady stream of information between college leadership and stakeholders<\/li>\r\n
  • Created key messages to ensure clarity, consistency and shared understanding across audiences and communication channels\u200b<\/li>\r\n
  • Assembled a crisis response team with representatives from across the college who met daily to align on needs, surface feedback, and activate the plan\u200b<\/li>\r\n
  • Ensured dedicated touchpoints with a wide range of stakeholders, including students, prospective students and their families, alumni, faculty, staff, partners, regulating bodies, and community members\u200bCoordinated external media relations efforts to ensure the College was able to communicate its story\u200b<\/li>\r\n<\/ul>\r\n

    OUTCOMES<\/strong>\u200b<\/p>\r\n

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    • Prevented an anticipated Vote of No Confidence vote against the College President, which was expected to stifle all chances of remaining open\u200b<\/li>\r\n
    • College leadership consistently shared messaging through key channels, including media interviews, helping reinforce transparency and build trust with stakeholders\u200b<\/li>\r\n
    • College successfully remained open through academic year\u200b<\/li>\r\n<\/ul>\r\n

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