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Walmart eCommerce Case Study<\/h2>\n\t
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RAISING AWARENESS AMONG A KEY AUDIENCE<\/h3>\r\n

When it comes to raising consumer brand awareness, many marketers look to a highly-influential group of “mom bloggers” to help spread the word about their companies’ products and services. Although Walmart is one of the largest brands in the world, it’s eCommerce arm had been unsuccessful in developing a deep, lasting relationship with this core audience. Spark was tapped to plan and execute, from beginning to end, a blogger event to raise awareness and create new Walmart eCommerce brand advocates.<\/p>\r\n

Snapshot of Event Goals<\/h4>\r\n
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  • Drive immediate\/near-term coverage on new product announcements, and shift the perception around Walmart and Walmart.com<\/li>\r\n
  • Provide context to help best position Walmart in future posts and build relationships for forthcoming announcements<\/li>\r\n
  • Leverage event to gain insights into services and site experience to help guide builds, designs and offerings<\/li>\r\n
  • Ensure bloggers understand where Walmart.com fits into Walmart and how they all work together for seamless, no-hassle delivery<\/li>\r\n
  • Begin driving stories with the theme that e-commerce at Walmart is superior to the competition, and is the future of online shopping<\/li>\r\n<\/ul>\r\n

    RESULTS WORTH BLOGGING ABOUT<\/h3>\r\n

    25 of the country’s most influential mom bloggers were brought together for a day-long, hands-on Walmart experience at the company’s California headquarters. The bloggers interacted with company executives in an engaging, open format and were educated on Walmart’s innovative new services and product offerings. After all the insights and feedback had been collected, the campaign was described by the bloggers as “the best event ever produced by a brand” and created incredible amounts of buzz.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/div>\n\t\t\t<\/div>\n<\/div>"}}