Univision, a leading Hispanic media company with a strong legacy in linear TV, came to Spark to help expand its perception in the market. Univision sought to highlight its reach beyond the Hispanic audience, and also gain more traction with influencers regarding the media company’s robust digital platform.<\/p>\r\n
Spark’s comprehensive PR program elevated awareness around Univision’s digital offerings, and differentiated Univision’s efforts to engage with multicultural audiences over preferred digital channels. Our team also increased Univision’s presence with reporters and outlets that closely cover digital innovation in media, to ensure the company’s thought leadership around the future of digital media was both well understood and differentiated.<\/p>\r\n
Spark’s efforts to position Univision as leader in the media industry resulted in coverage in top-tier publications such as Wall Street Journal, Variety, USA Today, TechCrunch, CNET, Engadget, and The Drum, which resulted in 88.6 million unique views. Additionally, Spark’s media relations efforts drove 4 million unique views in top trade publications like AdExchanger, Multichannel, Mediapost, and AdWeek.<\/p><\/div>\n\t\t\t<\/div>\n<\/div>"}}