Faced with the misconception that the internet protocol (IP) camera market was behind-the-times and lacking innovation, Dropcam sought Spark’s help to break through the negative noise and be rocketed into a market leader and household name.<\/p>\r\n
Spark revitalized the Dropcam brand by repositioning the company as a hot and innovative hardware startup to watch. Our team conducted a successful broad-scale media education campaigns on both coasts, and elevated Dropcam executive visibility through a thought leadership platform, speaking opportunities, and a roundtable dinner. Spark also piqued and increased consumer interest through a holiday gift guide program, trade shows, and appearances on broadcast programs.<\/p>\r\n
Spark’s efforts resulted in massive press coverage, as well as the highest volume of website traffic<\/strong> on Dropcam.com and the largest day of sales<\/strong> in the company’s history. Spark secured briefings with 46 journalists<\/strong> in New York City and San Francisco, which resulted in coverage in over 65 print and online publications<\/strong>, as well as broadcast interviews of Dropcam’s CEO on Wall Street Journal Live and Bloomberg West. Additional broadcast coverage was procured on 20\/20, Good Morning America, Katie, TODAY, and ABC World News with Diane Sawyer. This upsurge in coverage and interest helped set the stage for Dropcam’s acquisition by Google\/Nest in 2014.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/div>\n\t\t\t<\/div>\n<\/div>"}}