Bleacher Report is the leading digital destination for team-specific sports content and real-time event coverage. A content control error tarnished Bleacher Report’s reputation and impacted the company’s positioning as the digital media platform for both consumers and brands. Bleacher Report turned to Spark to help rebuild their credibility, and re-position themselves as an innovator in content creation and distribution.<\/p>\r\n
Spark leveraged its close relationships with business, advertising and industry media to give Bleacher Report executives the opportunity to address content quality issues firsthand and provide a preview of new offerings, which included the Team Stream app and the company’s growing video channel. Spark also launched a thought leadership campaign that placed Bleacher Report executives on industry panels at key events and conferences, and in contributed content.<\/p>\r\n
Over six months, Spark secured positive media coverage that generated 40 million impressions<\/strong>, an all-time high for the company’s brand visibility. Bleacher Report appeared in TIME’s “The 50 Best Websites”<\/strong> and Business Insider’s “The 100 Most Valuable Startups in the World,”<\/strong> and other top-tier publications including Fast Company, Forbes, Mashable, TechCrunch, Ad Age, and ADWEEK. Additionally, Bleacher Report executives spoke at major industry events including IGNITION, IAB Ecosystem and SportAccord.<\/p><\/div>\n\t\t\t<\/div>\n<\/div>"}}