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WINNER OF 7 INDUSTRY AWARDS 2023<\/strong><\/p>\r\n When the world famous Alton Towers Resort partnered with Smoking Gun to help deliver PR<\/span><\/a> and social media<\/span><\/a>, within integrated marketing communications, for its two upcoming campaigns, Smoking Gun couldn’t wait to deliver on its ‘thrilliant’ brief. <\/p>\r\n The task focused on specific attractions – including the legendary Nemesis<\/strong> – which was set to temporarily close to undergo an exciting redevelopment. But with the Resort’s hardcore following and Nemesis’ unprecedented cult fandom, how we told the story and left the audience feeling was everything. <\/p>\r\n Seeking to drive talkability and excitement through thrill-inducing content<\/span><\/a>, media headlines and on park experiences, we wanted to engage a range of stakeholder groups, from enthusiasts to families, thrillseekers to staycationers. Whether they were at the Resort or not.<\/p>\r\n