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Jewish Electorate Institute (JEI) Case Study<\/h2>\n\t
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THE CHALLENGE<\/strong><\/p>\r\n

Establish a new independent, nonpartisan organization as a trusted resource for media and other organizations on issues related to Jewish American participation in U.S. democracy.<\/p>\r\n

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ACTIVITIES<\/strong><\/p>\r\n

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    Develop and implement a communications strategy to launch JEI and release results from a national poll about the Jewish electorate<\/p>\r\n<\/li>\r\n

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    Create talking points, press materials and social media posts<\/p>\r\n<\/li>\r\n

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    Conduct targeted outreach to national mainstream media and Jewish press<\/p>\r\n<\/li>\r\n<\/ul>\r\n

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    RESULTS<\/strong><\/p>\r\n

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      Secured more than 50 media hits, including a nationally syndicated column from The<\/em> Washington Post<\/em>’s Jennifer Rubin<\/p>\r\n<\/li>\r\n

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      Influenced the national media landscape to incorporate messaging on how current domestic issues such as rising anti-Semitism, immigration, and health care reform are critical in influencing Jewish voters<\/p>\r\n<\/li>\r\n

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      Established JEI as the foremost resource on Jewish voter political preferences, with its research continuing to be referenced in both national and Jewish media<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div><\/div>\n\t\t\t<\/div>\n<\/div>"}}